With the rapidly changing external environment, business, cost pressures increase, companies face business model may change at any time, CIO and corporate managers will face more than ever, more severe challenges of change. Enterprise IT departments and CIO to take on more responsibility and pressure, but also will usher in even greater opportunities. "Enterprises must change, otherwise you will die," Tom turned Peter's maxim also continue to be the entrepreneurs of identity. Although the increasingly urgent change, however, China's enterprise managers are not much experience in the management of change, there are data show that 60% of Chinese enterprises and even change over the final ended in failure, and the use and development of IT technology makes it all the Today it has become distinctive, it is clear that as long as the appropriate use of IT technology, today's changes in risk compared to the last the world has made it clear that new ways and means to resolve.
Each company to be successful every change is difficult and complex, obviously, this transformation can be achieved very easily, we should consider whether the call changes, or changes can only be called, ViewSonic vice president and chief information officer Robert Moon considered "Today's CIO should first and foremost a businessman, followed by the technical leader." This means that the CIO was not only a technical expert to demands on themselves, but to become the enterprise generalists. Now select the CIO's role, it means that changes in this risk rising, only a deep understanding of enterprise business operation mode, CIO to continue to defuse the risk of these changes at any time prior to the arrival of CEO aware of changes in breath and by means of IT firm CEO and other senior changes in the determination to become CEO of a good assistant and policy staff, and even successors.
A Failure of Reform Enterprise
Wen / Sun Wenliang
A business is the production of instant noodles in 2000 to develop food-based industry giant, the initial rapid development. 2002, A Company of instant noodle sales have reached 5,000 million. In 2004, the number suddenly rose to 500 million yuan, turned 10 times. Market peak in 2005, A company achieved sales of 700 million yuan Zeng.
A rapid rise of business is marketing with a series of excellent and effective communication, which "refused to fry, more healthy," a series of ads beginning in 2004 on the one hand the authority of the media through CCTV and other high-altitude bombing, on the other hand through the mass free media speculation, "not fried" concept quickly to seize the voice of the mainstream market.
Start early, A company in more than 20 provinces, municipalities, autonomous regions and major cities intensively established 48 marketing companies, more than 200 sales branches, weaving has played a huge marketing network, not just the country that are still a few major cities such as Beijing, Hangzhou, established a core factories and warehouses, just two years, A company has became the leader in China's instant noodle market.
A company's success has not led to speculation in other enterprises in the same industry to follow suit, not what is not healthy fried instant noodles also have not been recognized authority departments and agencies. Although the market did not follow up on competitors can be the exclusive trading company A has a problem, although in 2006 A company advertising campaign unabated, could sales of year-end A company is still hovering around 700 million yuan.
With sales stalled, A business management problems also come to light. The first is ads, the so-called out of sheep wool, the huge advertising costs directly reflected in the pricing of products, which makes A company's products in the terminal price is higher than the same number of grams of instant noodles products installed more than 30%, and A majority of consumers tasted the product and business generally reflects poor taste.
Another building in the channel, A business into other cities and in the channel, are sent directly from the headquarters of the team, but the system of management of these networks is very lag specification, between headquarters and the network is more incentive, few constraints mechanism. A number of enterprises as an indicator of payment, to check in the way staff work, and some sent from a group of business personnel to meet assessment requirements, privately and distributors agreed to rebate back to the demand and conditions, but also some business with the pit personnel and distributors ? corporate behavior.
銆??闈㈠濡傛涓ュ郴褰㈠娍锛孉浼佷笟寮?浜嗗彉闈┿?鍙橀潻鐨勫姏搴﹀彲浠ョ敤鈥滃ぇ鐮村ぇ绔嬧?鏉ュ舰瀹广?
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銆??绗簩姝ユ槸浠庡钩闈㈢鐞嗗悜鍨傜洿绠＄悊杞彉锛岄泦鍥㈡?閮ㄥ缓绔嬩簡鐗╂祦銆佽储鍔°?鎶?湳涓変釜鍨傜洿绠＄悊绯荤粺锛岀洿鎺ュ澶у尯鍏徃杩涜璋冩帶锛屽悇澶у尯鍏徃鍐嶅鎵?睘鐪佸叕鍙稿瀭鐩寸鐞嗐?杩欐牱灏辨秹鍙婂ぇ瑙勬ā鐨勪汉鍛樿皟鍔紝涔熸槸A浼佷笟鎴愮珛8骞存潵鏈?ぇ鐨勪竴娆′汉鍛樿皟鍔ㄣ?
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銆??浠や汉鎰忔兂涓嶅埌鐨勬槸锛屼竴绯诲垪澶у垁闃旀枾鐨勫彉闈╂帾鏂芥帹鍑哄悗锛屽苟娌℃湁璁╁競鍦鸿〃鐜版湁鎵?捣鑹诧紝鐩稿弽锛岀粍缁囧唴閮ㄥ嵈鍏堜贡浜嗐?鐢变簬A浼佷笟璐拱鐨凟RP杞欢鏈湴鍖栦笉瓒筹紝鍦ㄩ鍝佷紒涓氫篃灏戞湁鎴愬姛妗堜緥锛屾墍浠ュ湪瀹炴柦褰撲腑杞欢鎻愪緵鏂规墍鎻愪緵鐨勮蒋浠朵笌A浼佷笟鐨勮涓氱壒鎬у瓨鍦ㄨ緝澶у樊寮傦紝瀵逛簬杩欎簺宸紓鍖栧讥琛ユ墍蹇呴』鐨勪簩娆″紑鍙戞垚鏈紝A浼佷笟鍙堝啀涓嶆効鎵挎媴锛屼笖鐢变簬鏃堕棿杈冪揣锛孉浼佷笟鐨勫熀纭?搷浣滀汉鍛樺煿璁椂闂翠笉澶燂紝瀵艰嚧绯荤粺涓婄嚎鏃堕棿涓?嫋鍐嶆嫋锛屽彟涓?柟闈㈠湪鈥滅┖闄嶅叺鈥濊繘鍏ラ泦鍥㈡媴浠昏鑱屽悗锛屾柊鑰佸洟闃熶箣闂寸殑闅旈槀鏃ョ泭鍔犳繁锛屸?娲嬬鐞嗘ā寮忊?骞朵笉琚竴浜涘垱涓氬厓鑰佹墍璁ゅ悓锛屾柊鑰佸洟闃熻繜杩熸棤娉曡揪鍒板崗颅鍚屽姩浣滅殑鏁堟灉銆傝?浜哄憳鐨勫瀭鐩寸鐞嗚皟鏁翠笉浠呭叧绯诲埌涓汉鍒╃泭鐨勯噸鏂板垎閰嶏紝鏇撮噸瑕佺殑鏄紝瀹冨叧涔庨攢鍞笭閬撶殑绋冲畾鎬у拰鎸佺画鎬с?浜庢槸鐭涚浘涓嶅彲閬垮厤鍦板皷閿愯捣鏉ワ紝浼佷笟鍑虹幇浜嗘贩涔便?
銆??鑷?007骞翠腑鏈熷紑濮嬶紝濡傛棩涓ぉ鐨凙浼佷笟寮?鏄庢樉鍦版斁鎱簡鍙戝睍鑴氭锛?007骞翠笅鍗婂勾锛孉浼佷笟宸茬粡颅鍋滄浜嗛儴鍒嗗煄甯傜殑閾鸿揣锛岃?涓?簺鍩庡競铏界劧娌℃湁鍋滄渚涜揣浣嗚揣鏋朵笂鐨凙浼佷笟浜у搧涔熻鐩哥户鎾や笅锛岀敱浜庨儴鍒嗙粡颅閿?晢鎵撴鍚庤繜杩熸敹涓嶅埌璐э紝鍖椾含褰撳湴鐨勭粡颅閿?晢鏇存槸浠ユ璇堣揣娆句负鍚嶅皢A浼佷笟鍛婁笂娉曢櫌锛屽綋娉曢櫌鏌ュ皝A浼佷笟鍖椾含鍒嗗叕鍙歌处鎴锋椂锛屽彂鐜颁綑娆句粎鏈?50鍏冿紝鑰孉浼佷笟鎬婚儴鐨勭敓浜т篃鍋滄粸涓嬫潵锛屾湁璁拌?鍓嶅線閲囪鏃跺彂鐜颁笌鍏朵竴澧欎箣闅旂殑B鏂逛究闈紒涓氶棬鍓嶆彁璐х殑璐ц溅鎺掓垚浜嗛暱闃燂紝鑰孉浼佷笟鐨勯棬鍓嶅垯鍙互鐢ㄩ棬鍙惤闆?潵褰㈠銆?br />
銆??瀵逛簬A浼佷笟琛拌惤鐨勫師颅鍥狅紝涓氱晫铏界劧鏈夌潃涓嶅悓鐨勮娉曘?浣嗘槸鐭ユ儏浜哄＋璁や负锛屽鑷?007骞村垵鐨勪紒涓氬唴閮ㄢ?绠＄悊鍙橀潻鈥濇墠鏄湡姝ｇ殑瑕佸鎵?湪锛岃繖濂芥瘮鏄竴涓綋璐ㄦ湰韬氨涓嶆槸寰堝己鐨勭梾浜猴紝缁欐湇鐢ㄨ嵂鍔涘お鐚涚殑琛ヨ嵂锛岀梾灏氭湭鎭㈠涔嬫椂鍗翠涪浜嗘?鍛姐?
銆??鍦ˋ浼佷笟渚濋潬鎴愬姛鐨勮惀閿?瓥鍒掔煭鏈熷唴鑾峰緱甯傚満璁ゅ悓鏃讹紝浼佷笟楂樺眰鍗村湪楂樺搧鐗岃础鐚巼鐨勮糠鎯戜箣涓嬶紝蹇借浜嗕紒涓氬唴閮ㄥ瓨鍦ㄧ殑绠＄悊闂锛欵RP杞欢鍖嗗繖涓婇┈銆佸紩杩涘鍛樸?鍐掕繘鎵╁紶銆佷互鍙婃垬鐣ヤ笉褰撳鑷翠簡璧勯噾銆佷汉鍛樸?鎴樼暐鏂瑰悜鏃犱竴涓嶅瓨鍦ㄤ弗閲嶇殑闂锛屾渶缁圓浼佷笟鍐呴儴鍏ㄩ潰宕╃洏锛屼竴涓湰璇ユ湁鎵?綔涓虹殑鍝佺墝涔熷氨姝ら櫒钀姐?
銆??闈㈠澶栭儴鐜鐨勫彉鍖栵紝A浼佷笟骞舵病鏈夐?鎷╁潗浠ュ緟姣欙紝鑰屾槸閫傚簲甯傚満鐨勫彉鍖栭攼鎰忔敼闈╋紝杩欒鏄庡緢澶氫紒涓氬湪鎺ュ彈甯傚満鐨勭（缁冧腑閫愭鎴愮啛璧锋潵銆備絾鐜板疄鍙堟槸娈嬮叿鐨勶紝鈥滀笉鍙橀潻绛夋锛屽彉闈╂壘姝烩?鍙兘鏄澶氶噰鍙栧彉闈╃殑浼佷笟鐨勭湡瀹炲啓鐓с?鏃㈢劧鍙橀潻鐨勭粨灞?槸濡傛鐨勬儴鐑堬紝閭ｅ埌搴曡繕璇ヤ笉璇ュ彉闈?杩欐槸鍥版壈鐫?紒涓氶瀵艰?鑹箙鑰屼笖杩垏闇?鎵惧埌绛旀鐨勯棶棰樸?鏃㈢劧涓?畾瑕佸彉锛屽叧閿槸瑕佸鍙橀潻鏈夋纭殑璁よ瘑骞舵湁绉戝鐨勬柟娉曟寚瀵硷紝涔熻杩欐墠鏄棶棰樼殑鐥囩粨鎵?湪銆?br />
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